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Use of Internet for Talent Acquisition
Bárta, Tomáš ; Eger, Ludvík (advisor) ; Reichel, Jiří (referee)
This diploma thesis presents the current knowledge on the use of internet for the purpose of talent acquisition. Its main objective is to determine to what extent organizations emphasize this knowledge in practice. For this purpose the first chapter refers to the academic compilation of talent management concept. The aim is to define the term of talent within the talent management concept as well as within the personal management. The second charter presents the academic compilation in the field of recruitment focused on specifics in talented individuals acquiring. The third chapter presents current knowledge of internet recruitment. Next chapters focus on recruitment in practice by analyzing the online recruitment documentation of three specific organizations. Based on this analysis, it is apparent, that the surveyed organizations accentuate current trends to a large extent. Key words: talent management, talent acquisition, internet, e-recruitment, career website, job board site, social network, social recruiting.
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The comparison of personnel marketing in non-profit and for profit sector
Kotyk, Václav ; Křečková Kroupová, Zuzana (advisor) ; Průša, Přemysl (referee)
The subject of my Bachelor Thesis is to characterize and analyse personnel marketing as a tool of human resources management and to clarify its contribution for both non-profit and for profit sector and its follow-up comparison between these sectors, based on the assumption of existining differences between personnel marketing in for profit and non-profit sector. The practical use of personnel marketing is demonstrated and analysed by using the example of national representation of international student organization AIESEC, AIESEC Czech Republic, as a non-profit sector representative and undisclosed for profit company from the Financial Services sector, Financial Institution XY, p.l.c., for comparison of different approaches, methods and strategies. The main channels and tools of internal and external personnel marketing are evaluated by using quantitative analysis from available data and qualitative analysis based on own experince or discussion with Personnel Marketing department of the Financial Institution. The existing differences in personnel marketing approaches and media channels are compared and confirmed on the grounds of these findings. Furthermore, the Thesis analyses potential risks and offers possible solutions to improving the current situation, that lies in mutual inspiration and cooperation between for profit and non-profit sector, that would result in higher effectivity of personnel marketing of both of the sectors.
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